Super-fast mobile broadband services have been launched in 11 cities around the UK, as EE's 4G network goes live.
The broadband provider - UK parent company of Orange and T-Mobile - is now offering 4G services in Bristol, Birmingham, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Sheffield and Southampton.
This will allow users to access the web on the go in an instant, download large files and attachments quicker than ever, watch live TV on the move without buffering, play multi-player games on the go and make high quality video calls on the move.
EE says today's launch is "just the start" as 4G coverage from EE will expand by 2,000 square miles every month.
This means the service will be available in a further five cities before Christmas, with more cities and rural locations planned for 2013.
Some 98 per cent of the UK population is due to be covered by the end of 2014.
"On average, 4G mobile coverage will be made available to around two million people in Britain every single month between now and the end of 2014, making this the fastest rollout of any UK network in history," EE stated.
In order to support the rollout of super-fast mobile services, the broadband provider has launched more than 700 EE stores on high streets across the country.
The firm is describing this as "one of the biggest and fastest transformations in UK retail history".
Olaf Swantee, Chief Executive at EE, said that October 30th 2012 is "a landmark day" for the company, the UK mobile industry and, most importantly, the country’s businesses and consumers.
"But this is just the start as our 4G network will continue to grow stronger and wider by the day. We’re investing £1.5 billion in our network to be the first company to offer mobile 4G in the UK, alongside the biggest 3G network," he stated.
"Combined with our fibre broadband and revolutionary service model we have a pioneering and unique offer to customers across the UK - super-fast speeds in the home, super-fast speeds on the move and expert service on nearly every high street in Britain."