Broadband provider O2 believes the launch of 4G mobile services in the UK can have significant benefits for UK businesses.
The firm - one of the five winning bidders in Ofcom's recent 4G spectrum auction - is among the service providers currently working towards a super-fast mobile broadband launch.
O2 claims the rollout of 4G in the 800MHz and 2.6GHz frequency bands "will fuel opportunity to make 'Digital Britain' a reality".
But according to Derek McManus, the firm's Chief Operating Officer, it is how businesses use the opportunity that is "key".
"The powerful capabilities and widespread coverage will enable businesses everywhere to build better relationships with their 'always-on' customers," he said.
Mr McManus noted that 4G connectivity will enable people to work on the go or off-site more easily, with quicker downloads, fast access to business systems, and the ability to view training videos or make video calls easily from mobile devices without them freezing or buffering.
"It’ll enrich collaboration between office and field workers with high quality communication," he stated.
"And it’ll improve the way businesses engage with customers, giving them the ability to offer support and advice in new ways - with two-way video, for example."
Mr McManus said that when 4G services become available nationwide, businesses will be able to enhance the way they deliver services, advertise, market and sell.
Using mobile platforms, customers can be targeted with even more timely and relevant services, he suggested.
"Customers will get a better service as your employees are untied from their desks, and wider use of video calls will also enable a stronger relationship to be built, and cut down the amount of travel that people have to make," the COO stated.
Mr McManus predicted that businesses which also embrace cloud technology - alongside super-fast mobile broadband - will benefit the most.
"There’ll be no need to keep investing in expensive hardware and network infrastructure - upgrades and migration cycles could become a thing of the past," he added.