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Piracy Report

Online piracy costs industries across the world huge sums in lost revenues every year. We break down everything there is to know about piracy, how to protect yourself online. Listing the most pirated games, films, TV shows and software.
Max Beckett author headshot
Written by Max Beckett, Broadband Expert
Published on 4 July 2022
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Graphic: red/black background with white title: Piracy Report

It's no secret that piracy is a big problem in the world of media. Research reveals that pirated video material gets over 230 billion views a year. Every year, billions of pounds' worth of content is pirated and consumed illegally. This has a huge impact on the industry, both in terms of lost revenue and damage to reputation.

Piracy has been around for a long time, who can forget when we copied music from cassette tapes to CDs. Then, when the internet became more accessible around the world and broadband speeds improved, piracy largely moved online. People were then able to start sharing files illegally using peer-to-peer (P2P) networks and forum websites.

The broadband comparison team at Uswitch have broken down exactly what piracy is, how it can affect people and how to avoid it. Additionally, to find the most in-demand illegal media, we’ve collated the most common international Google search volumes of popular pirating terms to determine the most pirated video games, TV shows, films and software.

What is pirating or piracy?

In simple terms, piracy is the unauthorised copying or use of copyrighted material, typically music, films, and software, which is illegal and considered a punishable offence under international law.

Piracy became popular because people wanted to watch their favourite movies and TV shows without paying, or before their official commercial release. While piracy may seem like a victimless crime, it actually has far-reaching consequences. Piracy has a huge effect on those who work in the media industry, both in terms of lost revenue and damage to reputation.

When content is pirated, the people who created it don't get paid for their work, which can result in huge losses. This includes the actors, writers, runners, directors, production assistants, set designers and everyone else involved in making the movie or TV show.

Piracy also harms the reputations of the companies that produce and distribute copyrighted material. For example, if a movie is leaked online before its official release date, it could stop people from paying to see it in cinemas, and the performance of that movie in the box office is harder to measure.

What are the most pirated movies in 2022?

Graphic /containing a table of the most pirated movies of 2022

1. Spider-Man No Way Home

Our study found that the list of most-pirated films is dominated by superhero movies adapted from comic books. Of the overall top 10 most pirated movies, six are superhero movies.

Ranking number one is Spider-Man: No Way Home with 83,390 monthly searches in 2022. Fans eagerly awaited the much anticipated release of the multiverse adventure which saw all three Spider Men (Toby Maguire, Andrew Garfield and Tom Holland) on the screen together. Despite raking in over $1.32 billion at the box office, this didn’t stop viewers leaking the movie online. 

2. Avengers Endgame

Avengers Endgame, the Marvel Cinematic Universe’s (MCU) phase 3 finale is the second highest grossing movie of all time ($2.7 billion).

Disney, which owns the production company behind the MCU, preempted that the movie might quickly end up on illegal pirating sites, and carefully tried to plan their release strategy to limit piracy from happening. Within hours after this film’s release, the superhero epic appeared on illegal pirating websites.

3. Interstellar

Rounding off the top three most pirated movies is Christopher Nolan’s space epic, Interstellar. Interstellar was named the most pirated movie in 2015, and it still remains popular in 2022 with 2,910 monthly searches in 2022 for illegal streams of the movie. 

The top 15 most pirated movies list also includes some older classics such as Star Wars, Good Will Hunting and Pulp Fiction.

What are the most pirated TV shows in 2022?

graphic containing a table of the most pirated tv shows of 2022

1. Game of Thrones 

Game of Thrones was one of the most popular shows on television during its eight-season run, and it quickly became the most pirated TV show overall. Despite ending in 2019, HBO's fantasy saga remains popular on piracy sites with 8,560 monthly searches for illegal streams in 2022. The eighth season saw episodes leak in advance of its release causing a piracy frenzy. 

2. Euphoria 

Similarly, another HBO drama, Euphoria, is one of the most pirated TV shows, with 7,960 monthly searches this year. Despite having only 2 seasons, the drama took social media by storm and became a favourite among Gen-Z across the globe, who were keen to avoid spoilers on social media.  

3. Friends 

Our research reveals it's not just new shows that are popular for illegal downloading, with Friends finishing the top 3 with 5,060 monthly searches. Despite the show last airing in 2004 it remains a popular piracy search. 

More than 80% of global online piracy is attributable to illegal streaming services. The list of most pirated TV shows is dominated by popular cable and streaming shows. Of the top ten most pirated TV shows, eight are live-action series found on streaming services like Netflix, Hulu, and Amazon Prime.

What is the most pirated computer software in 2022?

graphic containing a table of the most pirated softwares of 2022

1. Photoshop 

The most searched for pirated software is Photoshop, with 49,970 monthly searches. Adobe has tried to make the software more accessible to people by introducing a subscription based service, however this has not stopped illegal downloads.

More recently, it has been reported that Adobe will be launching a free-to-use web browser-based version of Photoshop, which could help prevent people pirating the software.

2. Microsoft Word 

Programs including Microsoft's Word, Excel, and PowerPoint, find themselves within the top ten most pirated software. These programs are often considered essential for many people who use computers on a daily basis. Similarly to Photoshop, users turn to pirated versions of Microsoft as it is cheaper than purchasing it.

3. Microsoft Office 

While most of the software on the list is paid, there are two that are free for users of the previous version - Windows 10 and Windows 11. These are both operating systems that are offered by Microsoft, with Windows 11 being the most recent release.

It's likely that these programs are often pirated because a licensed copy often needs to be purchased with a new or refurbished computer.

What is the most pirated game in 2022?

graphic containing a table of the moist pirated games of 2022

1. Minecraft 

Video games are the most pirated pieces of media content, with searches often exceeding 58,000 per month. The most pirated game is Minecraft, with 58,010 monthly searches for pirated versions.

The game lets players mine for minerals, build shelters, and fight off monsters that come at night. It has remained a widely popular game since its release in 2011, resulting in the continuous high search volume for pirated versions of this game.

2. Roblox 

Roblox is a free game across various devices, where users can create anything and share it with the world. Whilst the game is free for players to download, it does come with in-game transactions to enhance player experience, which could explain why its in such high demand for pirated versions with 21,190 monthly searches.

3. Grand Theft Auto 

GTA also makes the top 3 of most pirated games with 16,820 month searches for illegal copies of the game. Since the franchise first debuted in 1997, it has remained popular among gamers. The game follows three criminals as they commit daring and profitable heists across various U.S. cities.

The effects of piracy

Illegal downloading has lasting effects on studios and production companies that finance and distribute the content, as well as the workers who are employed by them. This is because far less money is made from piracy-prone content, which means they're less likely to invest in new and exciting projects.

Piracy can also hurt the quality of the content itself, as many pirated copies of newly released films are filmed on low quality cameras and illegally distributed. Studios and production companies are less likely to invest in high-quality projects if they know that they won't be able to recoup their investment through ticket sales or subscriptions.

Whilst illegal downloading might be a free alternative for some users, piracy can lead to job losses in the entertainment industry. Production companies are less likely to invest in new projects if they know that they won't be able to make as much money from them to pay the staff they employ.

And piracy can have a huge impact on the economy as a whole, due to the entertainment industry being a major contributor to GDP (Gross Domestic Product), and piracy takes away from the revenue that would otherwise be generated.

These are just some of the reasons why pirating is an illegal offence and can result in huge fines or even imprisonment. Many pirating websites can also result in viruses and hacking, which could endanger users’ tech. 

What are industries doing to prevent piracy?

The software industry has been working hard to combat piracy through the use of Digital Rights Management (DRM), making it harder for people to pirate software. Likewise, the video game industry has been implementing DRM technology, which makes it more difficult for people to pirate games.

The movie and TV industry has also been continuously working to prevent piracy, working with law enforcement to shut down illegal streaming sites and torrent sites. They've also been working on developing new technologies, such as watermarking and digitally preventing screen capturing technology, making it harder for people to pirate content.

Netflix, specifically, recently announced that it would be cracking down on users that shared their login information with other people outside of the account's household. The move came with massive backlash, causing some users to reconsider their subscriptions. At a time where over 200,000 subscribers had already left the platform due to issues such as the rising cost of living and the explosion of rival streaming services.  ​​With this in mind, the decision to crack down does show a firm stance in the company’s desire to reduce piracy.

How to protect yourself online 

Downloading pirated media can lead to a number of threats to your devices including unwanted ads, downloading malware or making your personal data vulnerable. There are few things you can do to protect yourself from the dangers of piracy.. Here are a few examples of how:

  • Only download or stream content from official sources, such as Netflix, Disney Plus, Amazon Prime Video, the iTunes Store and so on. If you're not sure if a site is legal, do some research to find out.

  • If you're using a peer-to-peer (P2P) service, make sure the shared content is legal. Just because the service itself may be legal, that doesn't mean that all of the content being shared on it is.

  • Be mindful of the content you're downloading or streaming. If it seems too good to be true, it probably is.

  • Make sure that your computer has up-to-date security software, this will help to protect you from hacking, viruses and malware, which can be buried within pirated content.

  • Be careful what you click on online. Many piracy sites use deceptive advertising to lure people in. Once you click on one of these ads, you may be taken to an illegitimate site that could infect your computer with malware.

  • Educate yourself and others about piracy. The more people that are aware of the negative effects of piracy, the less likely it is to happen. Report piracy when you see it happening. By reporting illegal piracy activity, you can help limit piracy's impact and make the internet a safer place for everyone.

Nick Baker, Broadband expert at Uswitch says:

“With the increasing cost of living, some people may turn to illegal downloading as a means to access their favourite TV shows, films, games and software online. This could be cause for concern as online piracy not only has a negative impact on creators, but it can come with risks to your own safety and security.

“Using illegal piracy websites can put users at extreme risk of hacking and phishing scams which makes your personal data vulnerable. In addition to that, industries that are affected by illegal downloading closely monitor the internet and can take legal action against you if caught.

“While the temptation to pirate your favourite content is appealing, it’s worth asking yourself if it’s really worth putting yourself at risk of scams and legal action. 

Ustream is our onsite tool that helps viewers plan out their viewing calendar and understand which streaming services they need in order to watch their favourite content and which ones they could cancel to save some money.”

FAQs

What is piracy?

Piracy is the act of illegally downloading or streaming copyrighted material or media. This can include movies, TV shows, music, and more.

What is the most common form of piracy?

"Softlifting" or “torrenting” are terms used for when people pirate content by downloading it from an unauthorised source, such as a piracy site. This is the most common form of piracy, as it's relatively easy to do and doesn't require any special equipment or technical prowess.

Can images be pirated?

Yes, images online are considered data and can be pirated in a number of ways. For example, people can save an image from the internet and use it without permission, or they can copy and paste text from an image without giving credit to the original source. The latter is often seen on social media platforms, such as Instagram.

What is the difference between piracy and plagiarism?

Plagiarism is the act of taking someone else's work and claiming it as your own. This can be done with written work, images, or other types of content. Piracy, on the other hand, is the act of illegally downloading or streaming copyrighted material.

What are the consequences of piracy?

The consequences of piracy can be serious. If you're caught pirating copyrighted material, you could face fines, jail time, and other penalties depending on the severity of your actions. Additionally, piracy can lead to the spread of malware and other threats on your personal devices and home network.

How do I know if a site is legitimate?

If you're unsure whether or not a site is legitimate, you can do a quick Google search to find out. You can also check sites like ScamAdvisor to see if there have been any reports of scams. If ever you’re in doubt, be on the side of caution and don’t click into the site.

What are some legitimate sources for streaming content?

There is a continuously growing amount of legitimate sources for streaming content, including the platforms Netflix, Amazon Prime Video,  Disney+, Hulu, and HBO Max.

What can I do to prevent piracy?

There are a number of things you can do to prevent piracy, including only downloading or streaming content from official sources, being mindful of the content you're downloading or streaming, and making sure that your computer has up-to-date security software. You can also report piracy when you see it happening. By following these tips, you can help to prevent piracy and keep yourself safe online.

Methodology and sources

All data attained April 2022

We investigated which countries are most likely to pirate movies, software, television shows, and video games. This information was gathered through the use of Google search results. The locations were picked based on their population in order to provide us with a greater possibility of obtaining more Google searches. Any that looked to have low Google search volumes were eliminated after an assessment of these locations. This left us with countries who had good search volume results using English terms only, due to the language barrier on translations for those in other languages. As a result, when we talk about countries that Google search/speak in many languages, we're only referring to the volume of English searches. For example, according to the data analysed in India, this is the most pirated movie among those searching Google in English.

1 - History of Pircacy/Piracy Stats/Demographics/laws https://dataprot.net/statistics/piracy-statistics/#:~:text=Over%20the%20past%20couple%20of,most%20popular%20among%20younger%20people. Desk Research

https://euipo.europa.eu/tunnel-web/secure/webdav/guest/document_library/observatory/documents/reports/online-copyright-infringement-in-eu/2021_online_copyright_infringement_in_eu_en.pdf

https://legaljobs.io/blog/piracy-statistics/#:~:text=41%25%20of%20adult%20ebook%20pirates,13%25%20are%2045%20or%20over.

Popular video games https://www.ranker.com/list/most-popular-video-games-today/ranker-games

Popular TV shows https://www.imdb.com/search/title/?title_type=tv_series

Popular Movies https://www.imdb.com/chart/top/

Popular Software

https://uk.pcmag.com/software/66970/stolen-software-piracy-hits-more-than-movies-and-music

Countries who pirate the most - Keyword Tool

Using Google search volume for various terms we can look at where Google search demand for pirated films/games etc. is highest across the world. - terms will be translated to the appropriate language for each country before search volumes are collected. The top 50 largest countries (with data available) will be used for the search volumes.

Most pirated TV/Movies/Games/Music/software

Keyword Tool - Use Google search volume to identify demand. Can look at the top 100 most popular films (IMDB) and do searches for [film name] + [torrent]/[free online]/[pirated]

2 - Terms - Free Online Tab Free online Have removed the most pirated, this tab focuses solely on ' X free online '

Highest Google search per category Using max index forumla. This has been done for each category e.g. movies, video games etc. The formula looks at the list of the category e.g. movies within each country and pulls back which movie has the highest search volume. Repeated across all categories. This allows us to see which country is searching highest in which category.

3 - Pirate Bay - Top Torrents https://pirate-proxy.club/search.php?q=top100:all

4 - Chosen counties For all Google search volume tabs The countries were chosen based on their population to offer us a better chance of receiving higher Google searches. A review of these locations was conducted, and any that appeared to have poor Google search volumes were removed. This left us with countries who had good search volume results using English terms only, due to the language barrier on translations for those in other languages. As a result, when we talk about countries that search/speak in many languages, we're solely talking about English search volume. E.g. the data looked at In India - this is the most pirated film from those searching Google in English.

5 - Spider-Man No Way Home torrent threat https://www.techtimes.com/articles/269832/20211228/spider-man-way-home-torrent-downloads-computer-hacked-cybersecurity-experts.htm

6 - Avengers End Game piracy box office https://variety.com/2019/digital/news/avengers-endgame-piracy-box-office-1203198888/

7- Interstellar most pirated movie of 2015 https://www.theguardian.com/film/2015/dec/29/interstellar-most-pirated-movie-2015-46m-illegal-downloads

8 - Adobe to launch free version of Photoshop https://www.eteknix.com/adobe-to-launch-free-browser-version-photoshop/

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