Thousands of Vodafone broadband customers will be hit by a mid-contract price increase of 6.4% in April 2025.
The provider, along with others like BT, Plusnet and EE, increased its prices each year in line with the inflation rate, plus its own extra rate of 3.9%.
But not all Vodafone broadband customers will see this price increase. Anyone who signed up to a new Vodafone broadband contract after 2 July 2024 will instead be on a fixed-rate price increase plan of £3 per month every April.
Ofcom recently ruled that new customers should no longer be tied to inflation-based price rises, and instead be told in pounds and pence what their increase will be each year. However, the majority of Vodafone customers will still likely be on the old price like policy.
Unfortunately, because either price rise is in Vodafone’s terms and conditions when you sign up, you won't be able to cancel your contract early without paying an exit fee.
Read on to learn all about Vodafone’s mid-contract price increase, and what you can do if you’re affected by it.
How much is Vodafone’s price increase?
The price rise that you received will depend on how much you pay for your Vodafone broadband contract per month.
A 6.4% price increase means you’ll be required to pay that amount on top of your monthly rate as of the 1st April 2025.
Here’s an example of how much more you’ll be paying per month on this kind of price increase:
| Current monthly cost | Increase amount (6.4%) | Annual extra cost |
|---|---|---|
| £20 | £1.28 | £15.36 |
| £30 | £1.92 | £23.04 |
| £40 | £2.56 | £30.72 |
| £50 | £3.20 | £38.40 |
| £75 | £4.80 | £57.60 |
As we've mentioned, this only counts if you haven't started a new Vodafone broadband contract since 2 July 2024. If you signed up after this date, you will have a fixed price increase of £3 per month in April 2025.
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Which Vodafone customers are affected?
Almost all Vodafone customers are affected by its annual price increases. This includes customers who are currently in the middle of their contract with Vodafone, because the provider mentions in its T&Cs that prices will go up each April.
However, there are two types of customers who are exempt from Vodafone’s yearly price rises:
- 1
Vodafone Essentials customers: Customers who use Vodafone’s broadband social tariff won’t see their prices go up. This discounted plan is only available to customers who receive Universal Credit, Job Seekers Allowance, Disability Allowance, Employment and Support Allowance or Personal Independence Payment.
- 2
Other vulnerable customers: All other customers who Vodafone has identified as financially vulnerable are exempt from the price increase.
If you think you need to be identified as financially vulnerable or you’re currently struggling to pay your Vodafone bill, get in touch with the provider, and it will look for ways it can support you.
What can Vodafone customers do when their prices increase?
This depends on whether you are in contract or not.
If you’re part-way through your fixed contract term, you unfortunately won’t be able to cancel it early without paying an exit fee. This is down to the T&Cs Vodafone displays when you sign up.
But if your contract term has ended, you can re-contract or switch away from Vodafone whenever you like.
If you're still quite far away from the end of your contract, feel free to give us your contract end date. We'll send over a handy reminder when you're ready to switch without charge.
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Most other broadband providers have set yearly price increases, too, while some smaller broadband providers have committed to no mid-contract price rises. However, the smaller providers are often less widely available across the UK than the big brands.
Learn more about price increases from all the other UK broadband providers and which ones will let you switch early by reading our mid-contract price rises guide.
Can I cancel Vodafone for free?
If your Vodafone broadband prices have gone up mid-contract, you won’t be able to cancel your service early without paying exit fees.
Some broadband providers let you do this, though. Sky and NOW Broadband's price rises aren’t fixed at a certain rate in their T&Cs, which means you get a 30-day window to end your agreement with them if they increase your prices.
Vodafone, on the other hand, does include a fixed price rise rate each year, as do other broadband providers like BT, Plusnet, TalkTalk, EE and Shell. This means you will have to pay a penalty fee to leave your contract early if you’re with any of these brands.
However, you can cancel your Vodafone contract penalty-free if you’re either:
- At the end of your contract
- Already out of contract
This is because your fixed term is ending. So, if you don’t find a new deal, you could end up paying out-of-contract fees on top of this annual price rise.
Should I stay with Vodafone?
If you’re able to end your current Vodafone contract penalty-free, you’ll be able to re-contract on a cheaper new deal with the same provider. But this also means you can start comparing similar broadband packages from other providers and switch to a deal that’s better for you.
Just keep in mind that most other providers will still increase your prices each year. So you shouldn’t necessarily expect to avoid a price rise if you sign up with another company.
At Uswitch, we’ve written in-depth expert reviews of all of the major broadband providers in the UK. They’re all backed up by a 24,000-person customer survey, which helps to show which providers are considered the best for different aspects of broadband service.
So, whether you care most about price, customer service, internet speed, reliability or all of the above, our reviews will help to guide you to make a more confident decision.
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Vodafone end-of-contract price hike
Vodafone’s annual price hike isn’t the only price increase you might see from the provider.
Once your fixed contract has ended, Vodafone may also raise your monthly price by up to 44%, based on Uswitch research in July 2024.
But there’s a simple way to avoid this particular price increase. Out-of-contract price hikes are a very common practice from providers, but Vodafone's seem to be some of the largest compared to the initial price customers signed up for.
The good news is that being out of contract also means that you’re completely free to find a new broadband deal at just 30 days’ notice. And you won’t have to pay a penalty fee to do so.
This could be another contract with Vodafone or another broadband package from a provider offering a better deal. But it essentially means you can avoid the big end-of-contract price rise and find a new service that matches what you need.
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Why is Vodafone increasing prices?
Vodafone’s price rises were historically tied to the rate of inflation. But because it also added its own 3.9% increase each year, it always ended up charging above the inflation rate.
The provider says its price rises “reflect our investment in upgrading our network and services”. This essentially means they’re put in place to cover the costs of the improvements it makes to its broadband, 4G and 5G services.
Its new policy from July 2024 means that Vodafone can't tie its price rises to the inflation rate anymore. But instead its flat £3 per month increase has likely been implemented to cover future inflation-based cost increases and infrastructure investments on their end.
By 2026, it's likely that far fewer people will be on an inflation-linked price increase. The flat £3 per month rate will apply each year you are with Vodafone, provided you have signed up to a new deal with them from 2 July 2024.
How to contact Vodafone
If you’re looking to contact Vodafone about its price rises, whether it’s to get more information or haggle for a better deal, there are lots of ways you can get in touch.
- Phone: Call Vodafone’s customer service team on 0333 304 0191
- Website: Log into your My Vodafone account to visit the Help & Support section or use the TOBi Live Chat
- X: Get in touch with its X customer support team @Vodafone UK
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