Thousands of Vodafone broadband customers will be hit by a mid-contract price increase in April 2025.
The provider, along with others like BT, Plusnet and EE, usually increases its prices each year in line with the CPI inflation rate, plus its own amount of 3.9%.
However, some Vodafone broadband customers will be on a fixed-rate price increase instead, as Ofcom has recently ruled that new customers should no longer be tied to inflation-based price rises.
Which Vodafone broadband price increase did you get?
Vodafone has two types of price increases in 2025 depending on when you signed up to your current contract. Here's how to find out which one you'll get:
Fixed price increase
If you started your current contract from 2 July 2024, your broadband bill will go up by £3 per month on 1 April.
Inflation price increase
If you've been on the same Vodafone broadband contract since before 2 July 2024, your inflation-linked price increase will be 6.4% on 1 April.
Unfortunately, because annual price rises are part of Vodafone’s terms and conditions when you sign up, you won't be able to cancel your contract early without paying an exit fee.
Read on to learn all about Vodafone’s mid-contract price increase, and what you can do if you’re affected by it.
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How much is Vodafone’s price increase?
If you are on Vodafone's fixed-rate price increase, your monthly price will go up by £3 on 1 April each year.
However, many customers may still be on its inflation-linked price rise. This is based on the CPI inflation rate announced in January each year, plus an extra 3.9% that Vodafone adds itself.
Here’s an example of how much more you’ll be paying per month if you have this kind of price increase:
| Current monthly cost | 6.4% increase (CPI 2.5% + 3.9%) | Annual extra cost |
|---|---|---|
| £20 | £1.28 | £15.36 |
| £30 | £1.92 | £23.04 |
| £40 | £2.56 | £30.72 |
| £50 | £3.20 | £38.40 |
| £75 | £4.80 | £57.60 |
Which Vodafone customers are affected by its April price increase?
Almost all Vodafone customers are affected by its annual price increases. This includes customers who are currently in the middle of their contract with Vodafone, because the provider mentions in its T&Cs that prices will go up each April.
However, there are two types of customers who are exempt from Vodafone’s yearly price rises:
Vodafone Essentials customers: Customers who use Vodafone’s broadband social tariff won’t see their prices go up. This discounted plan is only available to customers who receive Universal Credit, Job Seekers Allowance, Disability Allowance, Employment and Support Allowance or Personal Independence Payment.
Other vulnerable customers: All other customers who Vodafone has identified as financially vulnerable are exempt from the price increase.
If you think you need to be identified as financially vulnerable or you’re currently struggling to pay your Vodafone bill, get in touch with the provider, and it will look for ways it can support you.
What can Vodafone customers do when their prices increase?
This mostly depends on whether you are in contract or not.
If you’re part-way through your current contract, you unfortunately won’t be able to cancel it early without paying an exit fee. This is made clear in Vodafone's T&Cs and in a one-pager of your pricing before you sign up.
But if your contract term has ended, you can re-contract onto a new deal or find a better deal from another provider as soon as you like.
Most other broadband providers have set yearly price increases, too, while some smaller broadband providers have committed to no mid-contract price rises. However, the smaller providers are often less widely available across the UK than the big brands.
Learn more about price increases from all the other UK broadband providers and which ones will let you switch early by reading our mid-contract price rises guide.
Can I cancel Vodafone for free?
If your Vodafone broadband prices have gone up mid-contract, you won’t be able to cancel your service early without paying exit fees.
Some broadband providers let you do this, though. Sky's annual price hike and NOW Broadband's price rises aren’t explicitly stated in their T&Cs, which means you get a 30-day window to end your agreement with them if they increase your prices.
Vodafone, on the other hand, does include a fixed price rise rate each year, as do other broadband providers like BT, Plusnet, TalkTalk, EE and Virgin Media. This means you will have to pay a penalty fee to leave your contract early if you’re with any of these brands.
However, you can cancel your Vodafone contract penalty-free if you’re either:
- At the end of your contract
- Already out of contract
This is because your fixed term is ending. So, if you don’t find a new deal, you could end up paying out-of-contract fees on top of this annual price rise.
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Vodafone end-of-contract price hike
Vodafone’s annual price hike isn’t the only price increase you might see from the provider.
Once your fixed contract has ended, Vodafone may also raise your monthly price by up to 44%, based on Uswitch research in July 2024.
But there’s a simple way to avoid this particular price increase. End-of-contract price hikes are a very common practice from providers, but Vodafone's seem to be some of the largest compared to the initial price customers signed up for.
The good news is that being out of contract also means that you’re completely free to find a new broadband deal at just 30 days’ notice. And you won’t have to pay a penalty fee to do so.
This could be another contract with Vodafone or another broadband package from a provider offering a better deal. But it essentially means you can avoid the big end-of-contract price rise and find a new service that matches what you need.
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Set up a contract ending reminder
Providers are meant to send you a reminder when you're approaching the end of your contract, but these can sometimes get lost in all of the other emails they send throughout the year.
So if you're still quite far away from the end of your contract, feel free to give us your contract end date.
We'll send over a handy reminder when you're ready to switch without charge.
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Why is Vodafone increasing prices?
Vodafone’s price rises were historically tied to the rate of inflation. But because it also added its own 3.9% increase each year, it always ended up charging above the inflation rate.
The provider says its price rises “reflect our investment in upgrading our network and services”. This essentially means they’re put in place to cover the costs of the improvements it makes to its broadband, 4G and 5G services.
Its new policy from July 2024 means that Vodafone won't tie its price rises to the inflation rate anymore. But instead its flat £3 per month increase has likely been implemented to cover future inflation-based cost increases and infrastructure investments on their end.
By 2026, it's likely that far fewer people will be on an inflation-linked price increase. The flat £3 per month rate will apply each year you are with Vodafone, provided you have signed up to a new deal with them from 2 July 2024.
Vodafone has taken a similar approach with its price increases for mobile and SIM-only services. Our dedicated guide explains how your Vodafone mobile bill could go up.
How to contact Vodafone
If you’re looking to contact Vodafone about its price rises, whether it’s to get more information or haggle for a better deal, there are lots of ways you can get in touch.
- Phone: Call Vodafone’s customer service team on 0333 304 0191
- Website: Log into your My Vodafone account to visit the Help & Support section or use the TOBi Live Chat
- X: Get in touch with its X customer support team @Vodafone UK
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