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Sky increasing prices: What consumers can do

Sky increasing prices: What consumers can do

Millions of Sky customers will see their bills increase as the broadband and TV provider announces its latest series of price hikes. Coming into place on 1st April 2020, customers on four specific subscription plans will be paying an extra £1 - £2 per month.

Many of the providers products will not see an increase in 2020, which is good news for customers on Sky's Superfast broadband plans. A full table of price increases is still outstanding, but here's what we know so far.

Sky Broadband essential ADSL prices increased

While Sky's Superfast broadband offerings are remaining unaffected by price hikes this year, the provider's ADSL service will see a hike of £2, bringing the monthly cost to £24. The Essential package is the only broadband subscription that will increase in cost as Sky seems to be driving its customers towards its faster broadband offerings.

Sky TV packages increase in price

The remaining price hikes that were announced were for Sky TV services:

  • Sky TV Entertainment +£2 (£24 per month)
  • Sky TV Multi-screen +£1 (£14 per month)
  • Sky HD TV +£1 (£6 per month)

Nick Baker, broadband and TV expert at Uswitch.com, comments: “Price rises are an unwelcome annual tradition among most broadband providers. While part of the rise is inevitably linked to inflation, providers can also use them to steer customers onto certain products.

“There certainly appears to be an element of that going on here. By hiking prices on its basic Broadband Essentials package, but not its superfast offering, Sky appears to be coaxing customers into upgrading.

“Essentials customers, who are still in the minimum term of your contract, are able to leave penalty free within 30 days of receiving the letter notifying them of the price increase. However, this rule does not apply to those who are solely on TV packages, and have seen an increase.

“If you are able to walk away from your deal, use the 30-day grace period wisely and run a comparison of other providers to see if anyone is offering a better deal.

“However, if you don’t want to switch provider it is worth picking up the phone and speaking to Sky, as you may be able to change your services and reduce your monthly bill.”

What can subscribers do?

Ofcom regulations state that you’re allowed to break your contract penalty-free if your provider increases subscription fees from what was agreed when the contract was signed.

If you contact Sky within 30 days of receiving notice of any price increases you should not be charged any additional fees. However, Sky has included the following caveat in their T&Cs:

  • Prices may increase and services may vary, including during the minimum term. We will let you know about any material changes and your options before we make them.

  • In your minimum term, Sky TV prices may increase once every 12 months by up to 10%. These limits do not apply to other Sky services.

Be sure to view your contract via the MySky page to check if this applies to your Sky account.

Compare popular TV and broadband deals to get an idea of how much you could save, or check out some of our best-selling cheap broadband deals.

To learn more about the switching process, read our guide to switching broadband providers.

Contacting Sky

While switching can save you money, you might still want to stay with Sky if you’re happy with your service — especially if you’re subscribed to one of Sky’s TV packages — but that doesn’t mean you have to stay silent.

If you want to let Sky know you’re unhappy with the price increases, or if you’d like to try to haggle a better deal, you can contact Sky in several ways:

  • Phone: Sky’s complaints line is 0330 041 3875. Calls to this number are free for Sky Mobile and Sky Talk customers; however, charges may apply if you’re calling from a different provider.
  • Online chat: You can reach Sky Experts on their live chat for free between 8:30am and 9pm, seven days a week.
  • Twitter: The @SkyHelpTeam account is available from 8am to 10pm on weekdays and 9am to 9pm on weekends.

Thinking of switching broadband provider? Take a look at our latest broadband deals.

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