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BT price increase 2024 — what can customers do?

Find out what you can do if you have been affected by BT's 2024 broadband price increase.
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BT increased its monthly prices for almost all customers by 7.9% at the end of March 2024.

If you’re a BT customer, it's unlikely you’ll be able to cancel your contract without having to pay an exit fee because these price rises are included in its terms and conditions.

However, if your current contract is ending soon (or has already finished), you will likely be able to switch away from this expensive price hike to a much cheaper deal for free.

In this guide, we’ll talk you through these price increases, why they’re happening and what you can do about them.

BT 2024 price increase

According to BT’s terms and conditions, it increased its prices for most customers - whether they’re in contract or not - from the 31st March 2024.

Each year, the provider combines the Consumer Price Index inflation rate announced in January with its own annual price increase of 3.9%. This has resulted in 2024's increase being 7.9%.

This is noticeably lower than its 2023 price increase of 14.4%, but still high compared to previous years.

BT also recently announced that it'd stop linking its price rises to inflation, opting instead for a minimum rate of £3 each year for broadband customers, depending on their current monthly price. However, this won't come into effect until 2025's annual price rises.

In December, Ofcom made public its intention to bar broadband and mobile providers from including inflation-linked price rises. But this will take time to implement, so it likely won't impact the expected mid-contract price increases in March 2024.

For more information on how BT’s annual price rise works, read below.

Which BT customers are affected?

The annual BT price increase affects the majority of its broadband customers, as the policy is now part of the provider's T&Cs.

All new BT customers who signed up or re-contracted with BT after September 2020 would have been subject to an annual price increase in line with inflation plus an additional 3.9%.

This unfortunately means that you won’t be able to end your contract early as a result of the price increase, unless you pay an early exit fee.

However, you might find that if you're approaching the end of your contract, you could soon save money by switching to a cheaper deal once your initial fixed term comes to an end.

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Which BT customers are exempt from the price rise?

Customers who BT has classed as vulnerable aren't affected by its price increase. This includes people signed up to the following broadband and phone services:

  • BT Home Essentials

  • BT Home Phone Saver

  • BT Basic

How much is the BT price increase?

BT’s terms and conditions state that its prices will increase annually at the Consumer Price Index (CPI) rate of inflation, plus 3.9%.

Since the latest CPI rate announced in January 2024 was 4%, the total increase for this year amounted to 7.9%. The extra amount you have to pay will depend on how much you currently spend on your BT services:

Current monthly costIncrease amount (7.9%)Annual extra cost

BT would have likely started to contact customers in January or February to tell them the exact prices they’ll be charged. So be sure to check for an email or letters from BT from that time to see what your specific price increase was.

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When is the BT price increase in 2024?

BT prices go up annually from the 31st March. If you're a BT customer, you should first see the new increased bill from that date onwards.

The provider increases its prices for both in-contract and out of contract customers on this date every year, as it states in its terms and conditions. However, BT reserves a separate price increase for when your contract has ended, and these increases can be even higher than its annual inflation price hike.

So if you've been on the same BT plan for a while, make sure to check your contract to see if you're paying more than you need to. You might be able to switch to a better deal straight away.

What can BT customers do?

If BT’s annual price rise affects you, you likely won’t be able to cancel your contract or switch without paying an early termination fee. The price hike is detailed in its terms and conditions, which means you would have agreed to it when you signed up.

However, if you’ve been on your current BT contract for around two years or more, you might be able to switch or re-contract for free if your initial contract period has run out. If this has happened, you already would have had your bill increased significantly, because BT adds a further price rise once you fall out of contract.

If you think you’re out of contract with BT, you can compare broadband deals from other providers to see if you’d benefit from a cheaper, faster broadband connection.

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BT annual price increases support network and service improvements

The message from BT is that the price increase is necessary in order to stave off rising operational costs, as well as to invest in the BT network and improve the service it can bring to its customers.

Nick Lane, managing director of consumer customer services at BT, said in 2022:

“Price rises are never popular, but are sometimes a necessary part of business, if we’re to keep up with the rising costs we face and ensure we can continue to deliver a brilliant network experience as customers’ usage of data grows month on month.

We’ve thought long and hard about how we make sure that any pricing changes are predictable, clear, and not unfairly focussed on our existing customers, but reflected in our new prices too.

BT end of contract price increases

BT’s annual price increase isn’t the only hike you should expect while you’re using its services. As we mentioned above, BT will significantly increase your prices — much higher than its annual rate — once you fall out of contract with the provider.

The good news is that once your contract with BT ends, you are free to re-contract onto a new deal or switch your service to a provider that offers a better deal for you.

As your contract comes to an end, you should receive a notification from your provider beforehand telling you that your fixed-term is ending. This is your opportunity to avoid an even larger bill increase as you move onto out of contract prices.

So whether your end date is approaching, or your fixed-term has already ended, you need to decide whether you want to start a new package or switch to another provider.

Once you receive your notification, you should compare broadband deals to see if you could be getting a broadband service that’s better suited (and better priced) for you.

No contract broadband deals

Take a look at our latest no contract and monthly rolling broadband deals.

How much is the end of contract price increase?

According to our own research in December 2022, monthly prices for BT deals could increase by a further 15% once you fall out of contract, depending on the package you use and the time you bought it.

To give you an idea of how much that is, if you pay about £29.99 per month for your service, that’s a difference of about £7 per month.

This is why it’s so important to know when your contract is ending and to look for a new deal when that date starts to approach. It will help you avoid another huge jump in your monthly outgoings, and you could benefit from finding an even better service than what you currently pay for.

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Contacting BT

If you still have concerns about additional charges or anything to do with your BT contract, then you can get in touch with them directly for clarification.

At the very least you’ll be able to find out when your BT contract ends and what early termination charges you’d be liable to pay, should you wish to switch to a new provider.

Customers can contact BT in several ways:

  • Phone: BT’s customer care line can be reached at 0800 800 150. It’s open Monday to Friday, 8am to 8pm, or weekends from 9am to 6pm.

  • Email: You can fill out BT’s contact form and submit your complaint. BT aims to respond to emails within 24 hours.

  • Live chat: BT support assistants are available via live chat from 7am to 11pm every day.

  • Twitter: The @BTCare Twitter account is very responsive to public complaints on social media.

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