Meet our team of experts.

Cordelia Samson

Cordelia Samson

Energy Expert

Cordelia specialises in no-nonsense consumer advice that cuts through the jargon. She believes that everyone should have access to the best energy prices possible by ensuring the market is always competitive. She is particularly interested in helping vulnerable groups get the help they need, and explaining how quick and simple energy switching is.

Cordelia’s areas of expertise include:

  • New energy deals, energy costs, green energy deals and price rises
  • Energy suppliers - large and small
  • Support for vulnerable households or people who are struggling with their bills

Ernest Doku

Ernest Doku

Technology and Mobiles Expert

Over a period of ten years, Ernest has developed his unabashed passion for gadgets into a desire to help consumers get the best possible deal. His unrivalled data insights enable him to help networks, retailers and manufacturers deliver market leading offers to consumers.

Ernest is constantly identifying key trends within the technology and mobile industry, allowing him to effectually comment on consumer relevant industry developments.

Ernest comments on areas of technology including:

  • Smart phones / handsets / gadgets
  • Network coverage / price rises
  • Regulation / complaints

Nick Baker

Nick Baker

Broadband and TV Expert

A self-confessed nerd, Nick loves all things geek, from gadgets to gaming to Game of Thrones.

Nick is passionate about helping consumers share in his love of tech and learn more about what’s available to them in terms of technology and online entertainment, as well as the best ways to get a great deal on them.

Nick comments on areas of broadband and TV including:

  • TV shows and new releases
  • Best value TV packages
  • Broadband

Ray Ali

Ray Ali

Mobile and Tech Expert

Working across the mobile and tech industry for over three years, Ray has developed an in-depth knowledge of the challenges consumers face and how best to overcome them.

He is also passionate about all things tech, whether that is the latest gadget or a new mobile innovation. At uSwitch Ray writes to empower consumers with the knowledge to help them make educated decisions to get a better deal or the right handset to match their needs.

Ray comments on areas of mobile and tech including:

  • Mobile handsets / Network coverage
  • Mobile packages / price rises and deals

Richard Neudegg

Richard Neudegg

Head of Regulation

Richard’s passion lies within ensuring the communications, energy and personal finance markets are competitive so that consumers are empowered to get the best possible deal. His expertise in consumer and market regulation with uSwitch is unrivalled, having extensive experience in the communications industry, including having previously worked for the sector’s regulator.

Richard is committed to ensuring informative and consistent updates are communicated to consumers so that they are kept aware of any changes within the industry that may have an impact on them.

Richard comments on areas of regulation and consumer issues including:

  • Regulation (Energy, broadband, financial services, mobiles)
  • CMA / Ofgem / FCA / Ofcom
  • Competition / remedies / consumer complaints

Ru Bhikha

Ru Bhikha

Mobiles Expert

Ru is a mobiles expert at uSwitch, helping consumers get the best deal possible. He is passionate about arming consumers with the insights and knowledge they need to make informed decisions about which handset or SIM deal will cater for all their mobile needs.

Ru comments on areas of mobiles including:

  • Smart phones
  • Customer service
  • Smart phone and SIM-only deals

Sarah Broomfield

Sarah Broomfield

Energy Expert

With over five years experience within the energy sector, Sarah uses her knowledge to cut through the complexities of the retail energy market, equip consumers with the information they need to save money, and make the energy switching journey as simple as possible.

Sarah is continually analysing the latest developments so she can demystify a range of issues,including:

  • Tariffs and rates
  • Price rises
  • Suppliers
  • Smart meter
  • Wholesale prices
  • Consumer trends