BT TV viewers are to gain access to a host of top independent and world cinema releases through a new partnership deal.
An agreement reached between BT and Curzon Home Cinema will see on-demand film content made available to BT TV customers on a pay-per-view basis.
BT TV viewers will also be able to watch some films on their home television set on the same day as the UK cinema release.
The first major film to be released simultaneously on Curzon Home Cinema and in movie theatres will be 'The Selfish Giant', which debuts on October 25th 2013.
Starring two Best British Newcomer nominees at the London Film Festival - Conner Chapman and Shaun Thomas - the film tells the tale of two teenagers caught up in the world of copper theft.
Alex Green, Director of TV at BT Consumer, noted that films are "fantastically popular" with BT TV customers, who watch over two million movies on-demand every month.
"This exciting deal will give our customers the opportunity to see some of the very best films from Britain and around the world – many on the same day they go on release in the cinema," he added.
Other films scheduled for release simultaneously on Curzon Home Cinema on BT TV and in UK cinemas include 'Scatter My Ashes at Bergdorf’s' and 'Fill The Void'.
Among the titles to be made available on-demand on BT TV are 'What Maisie Knew', 'Mister John', and 'The Pervert’s Guide To Ideology'.
BT TV viewers wishing to watch Curzon movies on the same day as their cinema release will be required to pay £10 for the standard and high definition versions.
New film releases will be priced at £4 in HD and £3.50 in SD, while titles in Curzon's Modern Greats catalogue will cost £3 in HD and £2.50 in SD.