Sky has launched its own speaker. Called Sky Soundbox, it's designed to work with Sky Q, with special sound modes to enhance the audio visual experience.
So how does it work? When will it be out? And what exactly can it do for your home cinema set-up? Prick up your ears, we're about to give you all the details.
1 A soundbar made by Devialet
Sky Soundbox is what's known in home cinema circles as a soundbar – that means it's one unit that contains all the speakers and sits below your telly (as opposed to a surround sound system, which involves positioning speakers all around the room).
It's made by Devialet, a company that specialises in audio products.
It's the first product Devialet has made for another brand, which is some accolade for Sky, and uses technology from Devialet's critically acclaimed Expert Pro amplifier and Phantom wireless speaker.
2 Packs specialist audio technology
It measures not much bigger than a shoebox. Inside are six woofers and three full-range speakers, so it should provide an impressive amount of sound from such a small package.
But just because all the speakers are in the one box doesn't mean you don't get immersive sound. It uses the walls to reflect ambient sound around the room, creating an effect not far off what you'd get from a proper surround sound system. And all without the need for a separate subwoofer or extra satellite speakers, thanks to Devialet's sonic engineering.
3 Works with other services
Naturally, the Soundbox is designed to work with Sky's set-top boxes (both Sky Q and Sky+), but it will also work with standalone TVs, meaning you can use it with your Freeview box, Xbox, streaming box and anything else you plug into your TV.
Pair it with Sky Q, however, and you'll unlock Sky Q Sound, which gives you access to exclusive sound modes designed by Devialet, which automatically refine the audio for a range of Sky's entertainment shows and sports coverage. With each mode, the Sky Soundbox's audio settings will be adjusted for the best possible audio quality.
You can also select a number of manual modes, depending on what and when you're watching. Dialogue Enhance makes sure speech is clear and defined, so you can hear what characters are saying without cranking up the volume.
Late Night mode decreases bass and enhances quiet whispers, so you can follow the action without waking the kids/flatmates. And Kids mode gives you control over the maximum volume levels to protect youngsters' ears.
4 Out in the autumn
Sky Soundbox goes on sale this autumn, and will cost £799. However, if you're a Sky customer, it can be yours for £299, or just £249 if you have or take Sky Q Multiscreen.
For more info, and to register for updates, head to Sky.com/SkySoundbox.
5 Dolby Atmos
Also on a sound tip, Sky has announced that it will soon support Dolby Atmos. This is a sound technology taken from cinemas, that helps 'position' sound more accurately, so it sounds as if a helicopter on-screen is actually flying overhead, for example.
A free software update will roll out later this summer, enabling the tech. It will mean Sky Q customers who subscribe to Sky Sports Premier League can enjoy 124 live Premier League matches in Dolby Atmos, along with 4K visuals.
Though remember, you'll need a compatible TV and/or speakers to feel the benefit of both technologies. For a full list of Dolby Atmos-compatible products, head here.