Virgin TV customers who take Virgin broadband can now claim the V6 set-top box as a free upgrade. Previously, Virgin charged £20 for the upgrade.
The V6 is half the size of the previous TiVo box, yet packs 10 times as much power. As well as letting you record six channels while watching a seventh, it's 4K capable, so you can watch content that has four times as many pixels as high definition.
However, YouTube and Netflix are the only 4K services the V6 currently supports. And you have to pay an extra tenner a month for a 4K Netflix subscription. But Virgin promises more 4K content is coming soon.
The V6 launched in December 2016, and rolled out to new customers the following month. Virgin has been conspicuously quiet about the box since, though it recently started airing TV adverts for it.
According to the firm, it's used by around 1 million customers – that's about a quarter of all Virgin TV customers.