Sky has launched a new sports channel. Sky Sports USA is the new home for the NFL (National Football League) and NBA (National Basketball Association).
It’s just a pop-up channel that will air from 3rd January to 5th February. During that time it will show 40 live games from across both leagues. These will include the NFL playoffs and the Super Bowl LIII live from Atlanta.
There’s also the NBA’s annual beano to London. This year, the Washington Wizards take on the New York Knicks at The O2 arena. On 21st January, the league celebrates Martin Luther King Jr. Day with four games, headlined by the Memphis Grizzlies’ traditional celebration of the life of the civil rights icon.
Other programmes include NBA Classic Games, NBA Champions, A Football Life, SFX and American’s Game.
“Every year, the NFL and NBA London games sell out in a matter of minutes and every year the following for both sports in the UK gets bigger,” said Barney Francis, Sky Sports managing director. “It’s a big month for both, with the road to the Super Bowl in NFL and the London and Martin Luther King games in the NBA – it’s a perfect time to launch a channel to make sure our customers get the very best of American sports.”