Sky is trialling a loyalty scheme, offering long-time customers free movies and tickets and “access to exclusive money-can’t-buy experiences”.
Tweets from Sky and customer testimonies on forums indicate customers are being emailed to ask if they want to opt-in to the Sky VIP program.
UPDATE: Sky VIP is now up and running. Find out everything you need to know with our FAQ.
But in what seems to be a soft launch, only a sample of customers have been invited so far. A wider launch is set for some time this summer.
The initial batch of customers have been offered a free Welcome Gift of a movie worth up to £13.99 via Sky’s Buy and Keep offer, whereby your purchase gets you a download and a hard-copy DVD to go with it.
The invitation emails also suggest the scheme is tiered, with grades of membership determined by how long a customer has been with Sky.
Customers of 0-3 years standing are, it seems, deemed to be in the Silver grade, while those who’ve been with Sky for 8-15 years are granted Platinum membership. If you’ve been with Sky for more than 15 years, you’re a Black member.
It’s not clear right now what the ticket offers and one-off events, which are also reputed to launch this summer, will entail.
But we’re anticipating something along the lines of O2’s Priority scheme, whereby customers get early-bird access to tickets at O2 venues.
The smart money is also on Sky leveraging its close connections with movie studios for free cinema tickets and perhaps even ‘ins’ to premieres.