The launch of the next iteration in the Samsung Galaxy S range is always a big event in the mobile phone calendar. And the S7 is almost upon us.
Samsung usually announces the phone around February or March time, and puts it on sale a few weeks later.
With the launch impending, the internet rumour mill is cranking up, giving us hints as to what to expect.
Will it be the best Galaxy S handset yet? And can it finally topple the iPhone? Let's look at the evidence.
1 A less powerful camera
This one might seem a bit of a surprise, but all is not as it seems.
According to AnTuTu – a popular benchmarking platform that puts forthcoming phones through their paces to gauge performance – the Galaxy S7 will have a 12-megapixel camera.
That's down from the 16-megapixel snapper found on the Galaxy S6.
However, there's a lot more to image quality than just megapixels. Samsung could have some new camera tech up its sleeve that means 12-megapixels is more than enough.
Samsung is always keen to champion its specs. Indeed, some would say it's more focussed on that than improving the UI and adding useful features.
So it would have to have a good reason for any drop down in megapixels.
The Galaxy S6 range produced some of the best photos we've ever seen from a mobile. Here's hoping the S7 can live up to that legacy.
2 A stylus?
Well, kind of. Samsung recently patented a case that comes with its own stylus.
Slap your Galaxy S7 into it, and it would effectively turn it into a stylus-equipped phablet, much like the Galaxy Note 5.
Let's not forget, Samsung still hasn't actually launched the Note 5 on these shores. So adding a stylus to its Galaxy S7 range could be a smart move.
At the moment, Galaxy S smartphones don't work with Samsung's S-Pen stylus, despite the fact they can run the S Note app just fine.
This case would add a removable glass panel that houses the digitiser technology needed to make the S-Pen work.
3 Four varieties
The S6 came in three versions: the S6, S6 Edge and the well reviewed S6 Edge Plus. And now the S7 look set to come in even more.
According to reports, Samsung will launch the Galaxy S7, S7 Edge, S7 Plus and S7 Edge Plus at the same event.
The two former will apparently be 5.1-inch models, while the latter two will be bigger phablets.
Again, this could tie into Samsung's decision not to launch the Note 5 in the UK.
If it can sell two phablets bearing the Galaxy S branding, and give them stylus skills courtesy of the new case mentioned above, does it really need the Note range anymore?
4 Android Marshmallow
This one is nailed on. Android Marshmallow launched with the Nexus 5X and 6P back in October. Any new phone worth its salt will launch running it.
The standout feature of Android Marshmallow is Google Now on Tap. This lets you launch Google's personal assistant from within other apps.
So if someone mentions a restaurant in a text message, just hold the home button and you can find out more about it, without having to launch the web browser. Very handy.
5 It'll launch soon
In some previous years, Samsung has shunned Mobile World Congress and held its own launch event for the next Galaxy S phone.
At the moment, there's no indication that Samsung will do that this year.
So expect it to be announced on February 21st, the day before Mobile World Congress starts in Barcelona.
It should go on sale weeks later, in either March or April. We'll bring you a review soon as we can.
For more rumours, leaks and news visit our Samsung Galaxy S7 rumours round-up page.
The Galaxy S7 and S7 Edge are available to order now on a range of contracts. Find and compare our Samsung Galaxy S7 deals.