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  5. Nokia to lose smartphone crown to Samsung, says Nomura

Nokia to lose smartphone crown to Samsung, says Nomura

Nokia to lose smartphone crown to Samsung, says Nomura

Samsung will dethrone Nokia as the world’s leading smartphone manufacturer in terms of units, claims research firm Nomura.

The Korean electronics giant, which shipped 70 million handsets during the first quarter of this year compared with 108.5 million by Nokia according to IDC’s worldwide tracker, is set to leapfrog its Finnish rival to take pole position by the end of this quarter.

Nokia is largely credited for kick-starting the smartphone revolution with its Communicator handset back in 1996. But since the arrival of Apple and Android in the West and the rise of several Asian players in the East, its iron grip on a market it once dominated is already slipping.

Far East Movement

Nomura wrote in a note to investors: “Nokia looks set to relinquish its smartphone crown to Samsung and Apple.

“Further emphasising the shift in power to Asia is our forecast for HTC to almost match Nokia during 2012."

Meanwhile, Carolina Milanesi, an analyst for Gartner, has weighed in: "If Nokia's new phones [running Microsoft's Windows Phone 7] are not well received in the third quarter and with the Samsung Galaxy S 2 ramping up, Samsung might overtake them and become the smartphone leader in the third quarter.”

It’s not all gloom and doom for Espoo, though. A recent report by IDC predicts that Windows Phone 7 could become the second biggest mobile platform globally, behind only Android, by 2015 – all thanks to Nokia.

While that may sound like defeat for the company, it may ultimately prove to be the best result it could have hoped for under the circumstances.



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