Samsung’s Galaxy S3 has shrugged off initial supply shortages of its blue colour variant to become the company’s fastest-selling smartphone ever, as Sammy makes hay until the arrival of the iPhone 5 later this year.
According to the phone-maker’s head of mobile JK Shin, the handset has shifted over ten million units since it dropped just shy of two months ago. To put that in some kind of perspective, that’s around half the sales that its predecessor, the 20-million-selling Galaxy S2, has racked up in its lifetime.
The S3’s ascendancy to the landmark figure will have been helped by the fact that no new Apple handset is expected until September at the earliest and is more likely to tip up a month after that.
Shrewdly marketed with the "inspired by nature, designed by humans” tagline that could have come straight from a 1980s high-concept movie, the S3’s big USPs are the S-Voice digital assistant which intended to make smartphones easier to use and natty UI tweaks such as the SmartScreen intelligent sleep mode feature.
The handset also features a 4.8-inch Super AMOLED HD display, an eight-megapixel snapper and a secondary 1.9-megapixel front-facing camera for video calls.
Sammy’s latest flagship phone rocks Android Ice Cream Sandwich out of the box, with an update to the latest Jelly Bean iteration of Google’s OS due before the year is out.