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  5. Apple apologises to Samsung in newspaper ad. Sort of.

Apple apologises to Samsung in newspaper ad. Sort of.

Apple apologises to Samsung in newspaper ad. Sort of.

Apple has published a newspaper advert acknowledging that Samsung’s Galaxy Tab range does not infringe on its patents.

Back in July, Apple lost a court case against Samsung over patent allegations and was ordered by the court to issue an apology on its website and major newspapers to absolveSamsung of any wrongdoing.

However, this week Apple’s less-than-grovelling apology on its website, which made no mention of the words ‘sorry’ or ‘regret’ was slammed by a judge, who warned Apple to issue a new apology or face the consequences.

Today a print ad went live. But just like the one on the website, the new one fails to suggest that Apple was wrong in any way to accuse Samsung of stealing its intellectual property.

The ad reads: "On 9th July 2012 the High Court of Justice of England and Wales ruled that Samsung Electronics (UK) Limited's Galaxy Tablet Computer, namely the Galaxy Tab 10.1, Tab 8.9 and Tab 7.7 do not infringe Apple's Community registered design No.0000181607-0001.

"A copy of the full judgement is of the High Court is available on the followingwww.bailii.org/ew/cases/EWHC/Patents/2012/1882.html. The Judgement has effect throughout the European Union and was upheld by the Court of Appeal of England and Wales on 18th October 2012.

"There is no injunction in respect of the Community registered design in force anywhere in Europe."

It’s hard to tell whether Apple is simply taking the mickey or if the copy was written prior to the judge’s scolding. In any case, it’s sure to land the iMaker back in hot water for what might be perceived as a lack of respect for the law.

Apple is expected to re-publish an actual apology on its website, but that won’t happen for another week or two. Failing to comply with the court decision could mean harsher punishment and further embarrassment for the tech giant.

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