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Samsung Galaxy S4 in short supply on launch day

Samsung Galaxy S4 in short supply on launch day

Would-be Samsung Galaxy S4 owners should expect a struggle to get hold of the handset this weekend, the UK’s largest retailers have warned, amid severe stock shortages of Samsung’s 2013 flagship phone.

Set to land on shop shelves tomorrow, the Galaxy S4 has been tipped to smash Samsung’s smartphone sales record by shifting ten million units within its first month of availability.

Samsung Galaxy S4 black and white official (front and back)

But that sort of headline-grabbing performance looks in jeopardy today after Carphone Warehouse and Phones 4 U warned that the sheer volume of pre-orders for the Galaxy S4 mean that UK buyers trying to buy the smartie off the bat are likely to be disappointed.

Carphone stated: "All available stock will be used to fulfil pre-orders before going into our stores and we are working with Samsung to ensure that all pre-orders and sales across our other channels are fulfilled as quickly as possible.

"We anticipate that handsets will be in store next week but cannot confirm an exact date."

Pre-orders may also be affected by the shortages, the retailer said.

The sight of a landmark smartphone release being blighted by chronic undersupply is becoming an increasingly common phenomenon, as levels of smartphone penetration continue to rise globally.

However, Samsung’s tight control of its component supply chain means that S4 shortages were thought to be less likely than with kits from rival phone-makers who are more at the mercy of component manufacturers.

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