Samsung might be facing up to a colossal drop in profits, but a day after issuing a bleak set of financial results, the company has made good on its promise to release improved new mid–range devices as part of its strategy to turn things around.
The Samsung Galaxy A5 and A3 both pack all–metal bodies, as Samsung looks to get away from the much lambasted plasticky designs were a key factor in its smartphones sales slide in 2014.
The Galaxy A5 is the pick of the pair, with a 6.7mm body (which Samsung claims makes this its thinnest phone ever), 13-megapixel camera, 5–inch AMOLED screen with 720p resolution and a 1.2GHz processor.
The A3 has a slightly thicker 6.9mm frame and a 4.5–inch qHD screen. While its camera drops to 8 megapixels, it packs the same processor smarts as its sibling.
Both phones have a string of features in common, not least a five megapixel front–facing camera for super sharp selfies, 4K video shooting for ultra HD nerds, 4G LTE connectivity and even a GIF-maker.
Samsung is aiming these phones at so–called ‘youth market’, but the overall specs suggest those who don’t like taking pics of themselves or creating short animations will get on with this kit just fine.
The Galaxy A5 and Galaxy A3 are due to hit shelves in China and ‘select markets’ from November.
If Samsung wants to claw back market share, though, it’ll need to make sure both phones are priced competitively.