Some Samsung Galaxy S8 handsets appear to have an issue with their AMOLED display, after users in South Korea complained that their new phone’s screen had a reddish tint.
Those who pre–ordered the long–anticipated device and received it early have taken to social media and local tech sites to complain about the problem, saying the screen’s red hue is impossible to fix.
Galaxy S8 vs Galaxy S7: what's new this year? Find out in our one-stop guide.
Samsung says that the issue is not related to hardware and that the problem can be solved by simply tinkering with the colour balance of the device.
The phone-maker stated: “The Galaxy S8 was built with an adaptive display that optimises the colour range, saturation, and sharpness depending on the environment.
"If needed, users can manually adjust the colour range of the display to change the appearance of white tones, through 'Settings > Display > Screen Mode > Colour balance'."
Some Galaxy S8 owners in Korea have claimed that they were told the glitch required them to exchange their handset for a new one.
Samsung is under real pressure for the Galaxy S8 to succeed, after it was forced to discontinue last year’s Galaxy Note 7 due to exploding batteries.
The S8 and S8+ are due for release in the UK this week.