Samsung could sell its long–awaited Galaxy S9 smartphone for a massive £739 at launch, marking a £50 increase on last year’s Galaxy S8.
A new report, citing mobile industry insiders, cites the figure, while also claiming that rumours of a £789 price tag are wide of the mark.
Although this middle ground pricing strategy is better than first feared, it still means that the Galaxy S9 and its larger stablemate, the Galaxy S9+, will cost a small fortune when bought SIM–free.
Contract prices are also likely to be high, unless users pay a hefty up–front fee to ensure they don’t have to spread the bulk of the cost over a 24 month period.
Samsung will have one eye on Apple’s iPhone X, which starts at £999 and rises to a colossal £1,149 for a 256GB model. It will be argue that its new phones offer the same technical prowess, but at a lower price.
The Galaxy S9 is expected to come with facial scanning tech designed to take on Apple’s Face ID, a new dual lens camera set up (for the S9+ at least) and improved internal specs.
Both handsets are set to be revealed on 25th February in Barcelona, ahead of the annual Mobile World Congress.