Small businesses can utilise their high-speed internet services better by adopting voice over internet protocol (VoIP) technology, according to one senior figure at BT.
Many businesses of all sizes use VoIP to cut down on their telephone bills, with cheap offers making web-based telephony cheaper than traditional lines.
Now managing director of BT Business Bill Murphy has recommended the technology to small businesses which are already paying for broadband.
He told LaunchLab: "In its simplest form Voice over Internet Protocol (VoIP) is a technology that allows calls to be made over a high-speed internet or broadband connection.
"It's a great choice for businesses already using broadband to help control costs and really get the most out of that technology."
Telecoms expert Nick Galea goes along with this view, recently telling voipblog.it that VoIP can help firms cut costs while driving up productivity.