BT has called upon businesses in the north-east to sound out their desire for next-generation broadband services in the country.
A spokesman talking to the Journal newspaper on behalf of the telecoms giant has urged firms who would feel the benefit of fibre-optic cable broadband services to speak up.
According to the representative, the more demand BT's Openreach department gauges for high-speed services in the region, the more chance there is of a next-gen network finding its way to the north-east before other areas of the country.
He said: "In the north-east, if there was strong lobbying and a push that said the dynamics of the way small businesses work [means] there will be a demand for these services, then that will be listened to.
"A positive campaign to get people aware of this in the north-east by actively saying to Openreach that we want this, could well have a material difference in terms of prioritising the investment into the north-east. I would add my voice to that."
Meanwhile, state-owned Indian broadband provider BSNL is reported by the Economic Times to have considered adopting an Openreach style model for rolling out its services.