The allure of BT's broadband deals is increasing for consumers living in Bristol.
Consumers and businesses living in the Downend area of the city have become the first in the south-west of England to receive next-generation broadband from the internet service provider.
Around 15,000 homes and premises in the district are now enjoying 40Mb downloads, five times faster than those previously available, reports the Evening Post.
Later this year, BT's high-speed broadband will also be delivered to households in Portishead and Worle, to the north and west of Bristol.
Jon Reynolds, BT Regional Director for the South-West, said households and businesses are switching to super-fast broadband and experiencing the internet as they never have before.
"The arrival of fibre-based broadband will support local jobs and the local economy and is a vital part of our plans for the south-west," he added.
"We are very open to holding discussions with public sector organisations, such as local councils, to explore ways of bringing super-fast broadband to locations where the economics are more challenging."
Since last year, BT has been upgrading telephone exchanges across the UK to support high-speed broadband.