BT is urging consumers to avoid missing out on its current broadband offer, which sees new subscribers receive free shopping vouchers.
Households signing up to the internet service provider's home phone and broadband packages are being offered a complimentary £25 John Lewis voucher in return for their custom.
All consumers are required to do is sign up for a BT broadband deal online and use their customer reference number to receive their coupon.
However, given the popularity of the offer, BT is withdrawing the promotion in just two weeks' time.
Potential customers hoping to gain a £25 shopping voucher with their BT broadband deal must sign up by October 29th 2010.
BT's Broadband and Evening & Weekend calls package is ordinarily priced at £13.99 per month, although an introductory discount applies.
For the first three months of their contract, subscribers are required to pay just £6.99 plus landline costs.