Residents in Burley-in-Wharfedale have reacted with delight to the news that the village is to be prioritised for a fibre broadband upgrade.
The West Yorkshire community finished in a respectable ninth place in BT's recent Race to Infinity, with more than 2,000 local households voting for improved broadband speeds.
This amounted to 68 per cent of all eligible voters – good enough for a top ten placing in BT's rankings, but not the top six spot which would have guaranteed a fibre deployment by 2012.
However, Burley's broadband campaigners are to be rewarded for their efforts after all, as BT now intends to hook up those finishing in 7th-10th places to its new next-generation fibre-broadband network.
Anthony Alexander, of the iBurley group, described the broadband provider's decision as "brilliant news".
"It absolutely incredible. We were all hugely disappointed when the competition finished, but to the testament of BT they have engaged with the community here," he told the Ilkley Gazette.
"The campaign has almost gone viral around the village. It started from three people talking about it on the internet to the entire village."
Mr Alexander noted that everyone in the local community, from schools, local businesses and voluntary groups like the Scouts, got involved in the campaign.