BT is set to overhaul the interface for its television on-demand service, BT Vision.
According to reports in the Financial Times, the TV and broadband provider is launching new social media features as it bids to keep up with Netflix, which launched in the UK last week.
Sources close to the company say the revamped service will launch in the coming three weeks, giving BT broadband bundle customers something to look forwards to.
Among the changes expected are integration with Twitter and Facebook, and the addition of personalised recommendations based upon previous viewing.
In a previous interview with the FT, BT Chief Executive Ian Livingstone said BT was concerned with bringing "true interactivity to the TV set".
With the TV being the most watched screen in the house, consumers want as many features as possible, he claimed.
"That means on-demand services; it means the availability of buying things as you do it; to have personalised services; to know what your friends like and what they think of it," Mr Livingstone added.
"I think that will change viewing habits quite considerably. It won't happen overnight but I think it’s the start of something quite big."