BT has announced a range of speed increases for its customers for no extra cost.
UK households signing up to BT Infinity 2 fibre broadband will now be able to receive up to 76Mb download speeds, up from the previous 38Mb.
The revamped service will also offer the UK's fastest upstream speeds - up to 19Mb.
BT Infinity 1 has also been upgraded, with customers able to download at up to 38Mb and upload at a rate of 9.5Mb.
BT said the increased speeds will help to achieve the government's stated ambition for the UK to have the best super-fast broadband network in Europe by 2015.
"The high upstream speeds will also be of great benefit to customers who wish to upload photos, video, graphics or other rich content," the broadband provider stated.
John Petter, Managing Director for Consumer at BT, said super-fast broadband is helping people enjoy the internet far more than ever before.
"However, many providers have forgotten about the importance of fast upload speeds," he stated.
"BT believes fast upstream speeds are vital given how people now use the internet and so we are distancing ourselves from the competition by providing the UK's fastest upload speed."
Around seven million premises in the UK can currently take advantage of BT Infinity services, but this number is increasing all the time.
BT is in the process of investing £2.5 billion upgrading its national broadband infrastructure using fibre cables in a bid to increase the speeds available to end users.
By the end of 2012, ten million homes and businesses should be able to access super-fast BT broadband, rising to two-thirds of the UK by 2014.
BT is also bidding for Broadband Delivery UK funds which could extend the availability of fibre broadband to more than 90 per cent of UK homes and businesses.