BT Openreach has revealed the eight locations where it will pilot the delivery of fibre-to-the-premises (FTTP) broadband on-demand.
Set to be commercially available from spring 2013, 'FTTP on Demand' will enable customers to order an ultra-fast 330Mb broadband connection directly to their home in an area served by fibre-to-the-cabinet technology.
Previously, in order to receive the maximum available speeds, customers had to be located in an area enabled for FTTP by BT.
The pilot will be held in two phases so that Openreach has sufficient time to explore and resolve the challenges in deploying the service.
Phase one, which is intended to test the planning and construction process, will run from July 2012 to early 2013.
Participating communication providers will be able to place orders for a 330Mb downstream, and either 20Mb or 30Mb upstream service in parts of High Wycombe, Bristol South and St Agnes, Cornwall.
Edinburgh's Waverley exchange will also be added to the pilot in September 2012.
Phase two, which will run from March to May 2013, will test new automated order processes, and focus on the 330/30Mb product.
In addition to the first four areas, this phase will see the pilot extended to parts of Watford, Cardiff, Basingstoke, and Manchester.
BT Openreach's Managing Director for Network Investment Mike Galvin claimed that 'FTTP on Demand' has "great potential" to improve broadband quality.
"Whilst we believe FTTC will be our mass market consumer product for some time yet, FTTP may be of interest to small and medium-sized businesses and so we want to make it accessible throughout our fibre footprint," he stated.
"This development can potentially help [firms] compete both at home and abroad as well as maintain and create jobs across the UK."
BT is currently investing £2.5 billion upgrading its national telecommunications infrastructure to support super-fast broadband services.