BT has launched a new advertising campaign designed to show how the broadband provider is bringing the magic of the Olympics to its consumer base.
The campaign supports BT's sponsorship of London 2012 and demonstrates how the firm's services are helping to connect subscribers to the event.
A number of individuals feature in the advert, across locations including the Olympic Stadium, at home, at work and out and about with friends and family.
It shows their reactions as BT helps people to share in the emotions of the Games, culminating in a huge crowd celebrating at BT London Live in Hyde Park.
Suzi Williams, Marketing and Brand Director at BT, noted that Sir Tim Berners-Lee - inventor of the world wide web - tweeted live from the opening ceremony to signal the most connected Games ever.
"Athletes in the Village are tweeting, over 20,000 media on the Park are filing their reports, sending photographs and broadcasting to the world and there are 25 million visits daily to the London 2012 website," she stated.
Ms Williams claimed that BT's fibre-optic network is "at the heart of that".
"As the official communications services partner our new advert is a great way to showcase how BT is connecting people to some truly memorable moments, she added.
"We are immensely proud to be bringing so many people together to share in the magic of London 2012."