BT Vision has launched a new video-on-demand channel dedicated to one of the UK's top visitor attractions - the British Museum.
The channel - which will be available to all BT pay TV customers at no extra charge - will show films broadcast by the London institution on a "vast range of subjects".
Already the British Museum shares its video content online through its own website, a dedicated YouTube channel and social media.
But the collaboration with BT Vision will see it broadcast documentaries, lectures, short films and other output on subscription television.
Joanna Mackle, Director of Public Engagement at the British Museum, said BT Vision is "a wonderful way to widen access to some fascinating documentaries".
"We are keen to share our content freely and widely to allow as many people as possible access to the collections and the wonderful stories it tells," she stated.
"Viewers will be able to stay up to the minute with current programmes by watching lectures and films linked to our popular exhibitions."
Marc Watson, Chief Executive at BT Vision, said it is "a privilege" to be a partner of the British Museum and to bring its film content to TV viewers.
"Our customers can visit the museum without leaving their armchairs," he stated.
"They can see captivating stories of humanity, from civilisations which disappeared thousands of years ago to the world we live in today.”
Founded by parliament in 1753, the British Museum - based in Bloomsbury, London - was the first public institution of its kind in the world.
In 2011-12 the museum was the most popular UK tourist attraction for the fifth year running, welcoming more than six million visitors through its doors.