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Thousands of houses in Worcestershire are set to benefit from superfast broadband for the first time as BT rolls out more fibre services.

Following a meeting between BT bosses and senior council officers, the TV, broadband and home phone provider has pledged to deliver its fibre service to more than 20 extra cabinets in Malvern in the weeks ahead.

It follows criticism from some local homes and businesses that a lack of superfast broadband in the area was potentially costing them revenue, and that BT was neglecting to update them about plans for further rollout of services.

So far, just 27 of Malvern's 55 cabinets have been upgraded, but the company has revealed work to upgrade the remaining 28 will be completed by early 2013.

Ian Binks, BT's West Midlands Regional Manager, said faster fibre broadband is now "widely available" in the Malvern area.

Work is currently being undertaken on the next cabinet to be upgraded, which will serve areas of the Enigma Business Park, the largest employment site in the region.

"BT continues working with local authorities to make the technology available as widely as possible," Mr Binks added.

He did note, however, that certain parts of the area where faster broadband is already available are seeing slower uptake than the national average.

This highlights the need for broadband providers to advertise rollout to homes and businesses, which will consequentially help to gauge where demand is strong, said local MP Harriett Baldwin.

She attended the meeting with BT, describing it as "constructive", and said progress is now clearly being made to bring superfast broadband to residents and businesses.

"I would urge people to register an interest with their internet provider to make sure that the message gets through to BT that the demand is there," she added.

"Where this is not commercially viable, the county council must be made aware of the interest."

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