BT has unveiled a new landline phone that enables customers to choose who they receive calls from and completely block certain numbers.
As well as blocking calls from international withheld numbers or specific numbers, the new BT6500 phone has a 'Do Not Disturb' function that means those in search of peace can enjoy their time without being disturbed.
According to BT, it will give customers the ability to block up to 80 per cent of unwanted calls, ranging from PPI claim sales calls to other cold marketing calls.
Furthermore, the phone has parental controls that allow customers to block outgoing calls to selected numbers such as premium rate lines, mobiles and international calls, while still enabling customers to call contacts designated as VIPs in the phonebook.
It comes after an Ofcom survey found that 57 per cent of people receive five or more nuisance calls a month, with 71 per cent of people having received live marketing calls on their fixed-line phone in the past six months.
The data shows that older consumers are more likely to have been affected, with 80 per cent of those aged over 65 having received such calls.
According to BT, it receives more than 50,000 calls to its Nuisance Calls Advice Line each month, which lead to more than 3,000 calls being made to Ofcom.
John Petter, Managing Director of BT’s Consumer Division, said that nuisance calls cause "huge frustration and anxiety" for customers.
"When people feel as though they are being harassed in their own homes they need to be able to take action and block the offending callers. The BT6500 puts the customer in control of the types of call they receive," he explained.
"We believe this phone gives customers the peace of mind that when the phone rings it should be someone they want to speak to."
BT will release two variants of the phone - the BT6500 and the BT6510 – which have differing designs but exactly the same functionality.