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BT has set itself a target of 90 per cent fibre broadband coverage in the UK by the end of the decade.

By 2020, the broadband provider wants nine out of ten people in Britain to have access to its super-fast internet services.

The target is outlined in BT's Better Future strategy, included in the firm's annual sustainability report.

BT has outlined three focus areas - Connected Society, Net Good and Improving Lives - each of which has its own goals to achieve by 2020.

"Connected Society is about improving society globally through the power of digital connections," the broadband provider stated.

"BT’s 2020 goal is that more than nine out of ten people in the UK will have access to fibre-based products and services."

The firm said its investment, alongside 19 partnership investment projects, has accelerated the UK fibre broadband rollout to around 15 million homes and businesses already.

And with more local broadband contracts set to be agreed with UK county councils, this number is set to increase over the coming years.

Niall Dunne, Chief Sustainability Officer at BT, said the Better Future programme signals the firm's evolution to a new model in which every part of the business and every employee has a role to play in realising its visions and achieving its goals to create a better business.

"It’s a long-term commitment, focusing on what we do best - bringing together our networks and our technology with the expertise of our people to make a better world," he stated.

"Using the power of communications, we can benefit our customers, our bottom-line and the communities we operate in."

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