Telecoms giant BT has launched a new charitable initiative designed to help disadvantaged young people in the UK and abroad - The Supporters Club.
BT Sport customers will be invited to make a recurring monthly donation of £1, £3 or £5 to The Supporters Club via their BT bill, with the money spent by Comic Relief on coaches, mentors and teachers.
The TV, home phone and broadband provider has pledged to match pound-for-pound the amount donated, up to £1 million, while also donating another £500,000 through various initiatives.
BT is also covering the running costs of the fund, and will broadcast TV programmes on its new sport channels to detail how the donations are being spent.
John Petter, Managing Director for BT Retail Consumer, said the company believes The Supporters Club is "a great way to unite BT and sporting clubs and bodies around an important cause".
"Sport can be a powerful force for good in society and we think that the launch of BT Sport gives us an opportunity to raise extra funds which will make a huge difference to the lives of disadvantaged young people and help them to reach their goals," he stated.
"We are thrilled that a charity with the credibility and track record of Comic Relief will be managing the fund.”
BT has worked with Comic Relief since 1985, providing telephone services, network management, online support and thousands of volunteers for the charity's TV telethons.
Kevin Cahill, Chief Executive of Comic Relief, said The Supporters Club represents "a fantastic opportunity" to change lives.
"We are confident our experience and knowledge in grant-making will ensure the money raised works as hard as possible to support young people who need to turn their lives around, both here at home in the UK and across some of the world’s poorest countries," he stated.
BT Sport customers will be able to set up their donation to The Supporters Club from June 22nd, either by calling the service provider or signing up online.