Openreach has launched its new up to 220Mb fibre-to-the-premises (FTTP) broadband service over BT's UK network.
The product, which will eventually replace the existing up to 110Mb service, is designed to provide a more affordable ultra-fast offering of 330Mb broadband.
To date, relatively few broadband providers have chosen to offer 330Mb broadband to their customers using BT's wholesale network.
FTTP coverage in the UK remains patchy, with the majority of the UK's super-fast broadband packages delivered via fibre-to-the-cabinet (FTTC) connections.
With FTTC broadband, copper is used between the street cabinet and the end-user premises, as opposed to fibre-optic cable. This means speeds are ordinarily capped at 80Mb - some way slower than those achievable via a FTTP connection.
"The 220/20Mb GEA-FTTP product will be available using standard processes to provide GEA-FTTP service across GEA-FTTP enabled areas in the UK," Openreach stated.
"Furthermore, in accordance with the briefing NGA029/12, Openreach confirms that the following GEA-FTTP product variants will be withdrawn for new supply on September 1st 2013: 40/15Mb, 100/15Mb, 110/15Mb, 100/30Mb and 330/20Mb."
The firm said that although it will continue to support existing product installations using these bandwidth combinations, no new connections will be made after this date.