British Gas has soft-launched a Mobile Energy app aimed at 20-something renters, which will enable them to split bills more easily, predict energy costs and switch over to new properties.
In addition, users will be able to submit meter readings via the app.
The energy company is aiming to build its new Me (Mobile Energy) brand around the app. As such, it will introduce rewards and hold events for its Me customers in order to get them on board.
British gas to invest ‘enormous amount’ in gas
Will Orr, commercial director at British Gas, commented that the energy giant is planning on investing “an enormous amount” in the app in the long term, as it is scheduled to receive regular updates.
It is believed that further innovations will include the ability to compare energy consumption with friends or people who live in the same area.
Meanwhile, services such as on-demand boiler repair, integration with smart meters and remote heating control are some of the other predictions for the service.
What’s more, additional functionality will enable users to receive an instant callback from the call centre in the case that they need to speak to an expert but are reluctant to wait on the line.
What will British Gas do with the data?
According to Orr, British Gas is currently focused on the launch of the brand, being “a mile off” conversations about what the company might do with the data gathered from consumers.
However, he added: “Like everyone in the mobile space, over time we will look at what the opportunities are in that area. This is not a thing where we are trying to snaffle a load of data to do something bad with – we’ve got the Data Protection Act and we are in favour of Midata, and we’ve got data on 12.5 million customers at British Gas and we are very respectful of that.”
He added that the app would be all about giving the audience things they want to help them manage their energy and lives better.