Skip to main content

‘SSE Arena’ to be new identity for Wembley after big six supplier buys naming rights

Customers to get perks including access to lounges and specialty tickets


Wembley Arena to soon be known as SSE Arean as the energy supplier signs 10-year naming deal

The Guardian reports that Wembley Arena will undergo a rebrand after energy giant SSE (formerly Scottish and Southern Energy), along with AEG, sign a 10-year sponsorship deal that includes naming rights.

Formed in 1998, SSE was the result of a merger of Scottish Hydro Electric and Southern Electric. Today, it manages one of the largest electricity networks in the UK and is the second-biggest supplier.

From June 1, the iconic North London arena will be known as the SSE Arena. Upcoming acts include The Saturdays, Lee Evans and Barry Manilow.

SSE customers — of which there are roughly 10 million — will benefit from the deal. Those signed up to SSE Rewards will have access to branded lounges and advance-opportunity for tickets to events hosted at the venue.

SSE Group MD Will Morris said of the deal:

“We know entertainment is a key driver for our customers so it makes sense for us to build on our established sponsorship of The SSE Hydro and ensure more customers can take advantage of the great benefits SSE Rewards has to offer.”

SSE price pledge

This customer perk comes just a couple weeks after the big six supplier announced it would also be freezing its prices for customers until 2016.

This was a move that was welcomed by both government and uSwitch’s Director of Consumer Policy.

Energy Secretary Ed Davey said of the news:

“This will be welcome news for SSE’s customers and shows that the government’s work to reduce energy bills is working by lowering policy costs and driving competition.

“This shows that the big six are starting to realise they need to take big action if they want to keep their customers, who have been switching supplier in record numbers.”

Ann Robinson of uSwitch noted that while the energy supplier may have been late in implementing its green levies cuts on bills, this price freeze was just the kind of commitment and reassurance strapped-for-cash customers need right now:

“This is a U-turn to be applauded. SSE was the last supplier to pass on the Government’s levy cuts and reduce customer bills this winter – now they are the first to freeze prices until 2016. We welcome this commitment.

“After another winter of rationing heating and hot water to cope with rising bills, SSE customers have at last been offered the peace of mind they desperately needed. It’s our hope that the remaining big five energy firms follow SSE’s lead and look at ways to offer consumers the same reassurance

Learn more


SSE pledges to freeze energy prices until 2016 – Updated


British Gas to offer free energy on Saturdays?