Increased broadband speeds would not boost the audience figures for online content, new research has found.
According to a study conducted by YouGov and Deloitte on behalf of the MediaGuardian Edinburgh International Television Festival, over 50 per cent of respondents would not watch more online TV if their internet connections were faster.
Moreover, the research revealed that of the 2,123 people questioned, 29 per cent placed "little importance" on TV or video clips watched over the internet.
Speaking to the Guardian newspaper about the research, James Bates, Media and Telecoms Partner at Deloitte, noted that it posed interesting questions for the development of high-speed broadband in the UK.
He commented: "Stimulating investment in a next-generation broadband infrastructure for Britain has been at the heart of the Digital Britain debate.
"However, making high-speed broadband access widely available to consumers is no guarantee that it will be taken up."
The survey also found that while those aged 18 to 24 were the most likely to already watch TV via the internet, 43 per cent admitted that they wouldn't do it more often if they had a better connection.