The wider deployment of hybrid superfast fibre optic broadband services is helping deliver IPTV services to more consumers, it has been claimed.
In a new report, analyst firm Point Topic explained that the faster download speeds offered by fibre broadband connections are improving online streaming services.
The rollout of various fibre technologies across Europe is helping to drive significant IPTV growth, the firm reported.
Oliver Johnson, Chief Executive of Point Topic, said the future for broadband, at least for the next five years, will be dominated by hybrid fibre technologies.
He noted that the cost of fibre-to-the-home connections remains prohibitive to broadband providers, so a "stepping stone" is needed to ensure the fastest web services are widely available.
"[Hybrid fibre] provides a significant increase in bandwidth and an efficient use of existing infrastructure and allows the welcome continued amortisation of cost," Mr Johnson stated.
Earlier this week, the Telegraph's Consumer Technology Editor Matt Warman said households in rural areas are being prevented from accessing IPTV due to slow broadband speeds.
He explained that even the lowest resolution TV or streaming is a struggle on an average broadband connection.