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Uswitch finds customers want to retain control over their energy deals

Uswitch finds customers want to retain control over their energy deals

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A new Uswitch report has found that UK energy consumers believe choice is more important to them than ever as the UK heads towards an increasingly electric future.

A number of factors are coming into play that could shape the domestic energy market for decades to come. Gas boilers and diesel and petrol cars bans are due to come into force in the next 10-15 years in favour of widespread adoption of electric models, which means consumers will have to adapt to new ways of using electricity.

This means that a one-size-fits-all solution is unlikely to be effective in terms of cost or practicality. The view was echoed by consumers in the report, who made it clear that they would want tariffs to be personalised as much as possible to best meet their needs as the market changes and new methods of energy generation come to the fore.

According to the report, there are five principles that the energy industry should take heed of and follow in the years to come:

  1. The energy market should deliver diverse solutions that offer routes for all customers with differing needs
  2. Customers should feel in control about the choices they will need to make to ensure they deliver to their personal circumstances so they are engaged in the transition
  3. Energy choices should be simple for customers to make
  4. Customers should be able to identify the benefit (personal or wider) from the choices they make
  5. No customers should be left behind in the energy transition.

Justina Miltienyte, policy expert at Uswitch.com, said:

“No two customers are the same in how they use energy - whether they have different working patterns, home routines or a specific interest in new technologies.

"With the energy market evolving at such a rapid pace alongside a wave of net zero targets, it’s difficult to see how an old-fashioned ‘one size fits all’ approach to energy will be of much value to consumers in years to come.

“Providers and Ofgem both have a crucial role to play in encouraging people to pay more attention to their energy usage, to prepare them for the changes ahead. This will ensure customers feel empowered to make the best decisions for themselves.”

The full report can be found here.

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