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First Motor insurance

First Motor

01344 286 188

In 2013 First was voted as the Personal Lines Broker of the Year by Insurance Age, and that is an honour the company is proud to have won. First aims to provide the best deal possible to those who are otherwise difficult to insure, including:

  • Inexperienced drivers
  • Young drivers
  • Convicted drivers

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As well as offering competitive prices on insurance for modified cars, high performance cars and imports. Each and every one of the above categories increase the amount of risk, which is why so many companies will not underwrite policies such as those.

First Insurance is actually a trading name of a company that has won multiple awards, Fresh Insurance Services Group Ltd, which is privately owned and was founded in 2002.

Alongside standard Comprehensive and Third Party, First offers a range of insurance products such as excess cover and breakdown cover but also keep specialty groups in mind as well. First has tool and replacement cover available as an option for tradesmen who would be soon out of work if the tools of their trade were destroyed in an accident or lost due to theft.

According to First, they have a core belief that they work by, which involves innovative broking but with values that are traditional. They find what consumers are looking for then compare rates between some of the most respected names in the industry such as:

  • LV
  • Aviva
  • Ageas
  • AXA

And, of course they will also look at quotes from smaller, less well-established underwriters as well. The ultimate goal is to provide insurance at rates that make sense.

With more than 160 people on staff and a UK call centre, First believes that they can give ‘First’ class customer service tailored to the needs of drivers throughout the UK. In the words of their managing director, he states that they love what they do, are continually looking for new technology to streamline processes and to strive towards an ease of doing business with First Insurance.

As part of the Fresh family of insurance products, First Insurance seeks to offer quality insurance at competitive prices. Other members of the Fresh group include Ladybird, InsureOK and Autosaint. If one company doesn’t offer the cover you need, it could be that the others do, so First Insurance may be a provider to consider.

Opening hours

  • Monday to Thursday: 8.30am - 8.30pm
  • Friday: 8.30am - 7.30am
  • Saturday: 9am - 5pm

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