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Ladybird car insurance

Ladybird Insurance is a broker offering specialist car cover via a panel comprised of some of the UK’s largest insurers.

How good is Ladybird car insurance?

Defaqto rating: n/a

Defaqto has not yet reviewed Ladybird car insurance.


Trustpilot rating: 1.3/5 stars

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About Ladybird car insurance

Ladybird will quote on specialist car insurance products for new and young drivers, learner drivers, convicted drivers, high performance cars, modified cars, van insurance, classic & kit cars and imported vehicles. It aims to provide good value car insurance products that are well matched to the individual by considering driving history as well as personal needs. 

Established in 2002, Ladybird is part of Fresh Insurance Group, a company offering insurance products through various brands. Ladybird is a Worcestershire-based insurance broker and works with big UK insurers such as Aviva, Axa, Ageas and LV to source car cover for its customers. 

Together with a UK-based call centre, Ladybird boasts an online quote engine. While priding itself on its specialist car insurance products, Ladybird also highlights attractive add-ons such as UK/European breakdown cover, legal cover, windscreen cover and excess protection.

It won the Personal Lines Broker of the Year 2017 award.

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Ladybird car insurance policies

What are Ladybird’s specialist areas of car insurance?

Ladybird additional car insurance cover options

Ladybird in the news

At one time Ladybird only offered cover to female drivers but was forced to change its strategy in 2012 following a ruling from the European Court of Justice that prohibited insurers from basing insurance premiums on gender. It subsequently started to offer insurance to both men and women, while increasingly focusing on products targeting higher risk segments, such as high-performance cars and young drivers.

Complaints data

The Financial Ombudsman Service received 17 motor insurance complaints about Fresh, owner of the Ladybird brand. To put that in context, 67 firms had 10 or more complaints each and those totalled 4,550 complaints. Nearly 200 firms had fewer than 10 each, sharing just 479 complaints between them.

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