East Yorkshire telecoms giant KC has started rolling out fibre broadband services in the region, it has been announced.
According to ISPreview.co.uk, the broadband provider is connecting its first customers to super-fast broadband via tests in Woodmansey.
The firm – which is regarded as a significant market power in the Hull area – announced the fibre broadband service in July 2011.
Upon completion of the infrastructure work, around 15,000 homes will gain access to download speeds of up to 100Mb.
Other broadband providers have continued to question KC's status as the predominant broadband provider in East Yorkshire, where BT has no significant presence.
Critics have argued that the lack of competition in the local market means consumers risk paying over the odds for their broadband and home phone services.
The ongoing fibre infrastructure investment may go some way towards alleviating consumers' concerns, but Ofcom could well be asked to look at the composition of the East Yorkshire broadband market again in future.