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A Choice car insurance

A Choice is an insurance broker based in Wolverhampton, West Midlands. It is part of the Premium Choice group and was established in 1999.

How good is A Choice car insurance?

Fairer Finance rating: 1/5 stars

There’s a one-star rating (out of five) for A Choice’s car insurance offering from Fairer Finance, which marks it down for not providing an uninsured driver promise or a courtesy car. It ranks 28th out of 55 providers.

Trustpilot rating: 4.3/5 stars

TrustPilot has given A Choice a rating of 4.3 out of five based on 1,587 reviews. Some reviewers have commented on the overall ease of signing up and getting a quote, while others have posted negative reviews regarding the poor customer experience.


About A Choice car insurance

A Choice works with a panel of around 40 insurers to help customers find the most suitable car insurance policy.

It provides quotes for both car and van insurance and specialises in providing cover for learner and young drivers, as well as convicted and high-risk motorists.

The website has clear sections for both car and van insurance, as well as a designated ‘help station’. 

No 'black box insurance' policies – where a device is fitted to your car to measure how carefully you drive – are offered. Instead, the company says it can offer competitive quotes for young and learner drivers without the need to install a telematics box. 

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A Choice car insurance policies

A Choice standard car insurance cover

A Choice additional car insurance cover options

What is A Choice car insurance best for?

A Choice car insurance prides itself on offering a wide range of insurance policies for those who may find it harder to get a competitive premium elsewhere. It provides cover for most vehicles less than 16 years old. 

A Choice car insurance may be suitable if you: 

  • Are a learner driver

  • Are a younger, less experienced driver

  • Have a conviction

  • Are a ‘higher risk’ driver

A Choice in the news

A Choice has raised more than £40,000 for charities – staff have climbed Scafell Pike, Ben Nevis and Snowdon to help raise money for Birmingham Heartlands Hospital, Dementia UK and CALM, a men’s suicide prevention charity.

Complaints data

The Financial Ombudsman Service received fewer than 10 car insurance complaints about Premium Choice, owners of the A Choice brand (that could have been a single complaint). To put that in context, 67 firms had 10 or more complaints each and those totalled 4,550 complaints. Nearly 200 firms had fewer than 10 each, sharing just 479 complaints between them.

Get a car insurance quote

See a range of car insurance quotes in just a few minutes when you compare with Uswitch