Defaqto rating: 5/5 stars
Geoffrey Insurance Services car cover is rated as five star by Defaqto, an independent financial research company.
Note: Not all Defaqto products with the same star ratings have the same covers and terms.
Trustpilot rating: 4.8/5 stars
Trustpilot has given Geoffrey a rating of 4.8 out of five based on 7,338 reviews. Not all of these are for car insurance, however. Recently, user reviews have been a mix of five (maximum) and one star (minimum) with enthusiasts praising individual customer service personnel and complaints condemning long waiting times and increased premiums.
User reviews often tend to major on either extreme praise or extreme dislike. Based on the past twelve months, 92% are very positive.
Geoffrey has been around since 1965 in one guise or another. It is a specialist motor insurance provider, but also focuses on pet insurance. Geoffrey has won many industry awards.
Geoffrey Insurance Services was called Chaucer Direct until February 2016. Geoffrey is the medieval poet Chaucer’s first name. Chaucer wrote The Canterbury Tales.
It is a division of Markerstudy Direct which been providing motor cover under various brand names since 1965.
Other companies in the Markerstudy group include Zenith, the Policy Shop, Masterquote, Supercover, Auto Windscreens, Sureterm Direct and Insurance Factory. Markerstudy is privately-owned, headquartered in Bessels Green, near Sevenoaks, Kent. Geoffrey is also based at this address.
The founder and majority shareholder is Kevin Spencer. It had gross annual premiums of nearly £800m in the year to December 31 2018.
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Markerstudy employs some 3,000 staff throughout the UK, was named 11th in ‘The Sunday Times Best 100 Companies to Work For’ in 2015, and ranked within the top 30 of the 'Best Big Companies to Work For' in 2017.
It has an ethos of ‘putting the fun into insurance’ for the good of ‘customers, employees and the wider community.’
High-performance car drivers
Extras such as legal expenses and roadside repairs
Returning customers – it promises to reward these with lower prices than new customers
Moneyfacts named it best pet insurance provider in 2020.
The Financial Ombudsman Service received 173 car insurance complaints about Geoffrey owner Markerstudy in the first half of 2020. That gave Markerstudy 3.4% of complaints but the company had more than 6% of the market share, so it received a much smaller proportion of complaints than might be expected for its size. To put complaints in context, 67 firms had 10 or more complaints each and those totalled 4,550 complaints. Nearly 200 firms had fewer than 10 each, sharing just 479 complaints between them.