Sales of the iPhone 7 look set to be weaker than previous Apple smartphones, amid claims that Apple is being cautious about how many components it orders for its 2016 handset.
News of Apple's plans come from a senior executive at Advanced Semiconductor Engineering (ASE), a Taiwanese firm that supplies parts for Apple’s bestselling product.
"The big client in the US is a little more conservative when placing orders this year," said ASE’s Tien Wu.
He also claimed that Apple’s approach was not being mirrored by smaller rivals in China.
“Other players besides Apple are more aggressive regarding booking chips this year," he added.
Apple’s apparent decision to keep a closer eye on orders follows a string of reports that the iPhone 7 will offer little to entice customers wanting a new–look smartphone.
The device is said to have virtually the same design as the iPhone 6s.
While the camera is said to be improved and there will be a new Force Touch home button, the iPhone 7 will lack a distinctive look and could see iPhone sales slide further.
Apple is thought to be readying an overhauled iPhone for 2017 to coincide with the smartphone’s tenth anniversary.