The findings from a survey by the energy supplier E.ON found that despite more than half (51%) of Brits being frustrated by customer service at least once a month, only a quarter (25%) would actually complain.
But while dissatisfaction was widespread, the reasons for not complaining varied. One in ten just don’t want to make a fuss and 43% of 18-24 year-olds are too shy or embarrassed, but almost all (96%) of over-55s said they would complain.
The method of complaining also varied, with 18-24 year-olds three times more likely than the over-55s to complain through social media (20% vs 7%), while the reverse holds true when it came to confronting a company directly with a complaint (22% vs 55%).
The research follows the recent uSwitch customer satisfaction awards in which E.ON emerged as overall winners, although SSE claimed top spot for customer services for the ninth year in a row:
Customer satisfaction – Real all about the 2012 uSwitch customer satisfaction awards.