Commenting on today’s announcement that Virgin Media is investing £3bn in its broadband infrastructure, Ewan Taylor-Gibson, broadband expert at Uswitch.com, says: “Virgin Media’s hefty cash injection will have a marked impact on UK broadband infrastructure, benefiting consumers and creating jobs in the process. More competition and faster speeds can only be a good thing for Brits.
“Almost two thirds (65%) of broadband users now consider themselves heavy or moderate internet users, so the need for superfast speeds is becoming all the more urgent.
“But the devil is in the detail. Virgin Media will focus its expansion in areas closest to its existing network, based on consumer and business demand. This could mean rural customers are knocked down the priority list if there aren’t enough residents in remote areas to convince Virgin to ‘Cable My Street’.
“That said, anyone struggling with archaic speeds should take the opportunity to sign up and highlight poor speeds in their local area.”
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Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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