Commenting on Vodafone’s launch of ‘Connect’ broadband, Ewan Taylor-Gibson, broadband expert at Uswitch.com, says: “Vodafone’s waded in to the broadband arena with an offering that allows families to supercharge devices, giving them priority over other gadgets sharing the same network. It’s a clever proposition – even if it’s likely to result in some heated family squabbles over whose tablet time is the most important.
“The roll out is tentative, starting with Manchester and some of the Home Counties, and is initially limited to existing Vodafone mobile customers. But it’s evident that Vodafone has grand plans for bundled services – which are all the rage among telecoms providers right now.
“But the multiplay market is already heavily competitive, and gimmicks like ‘Boost’ and ‘Beam’, while innovative and fun, are unlikely to lure customers away from other providers.
“Vodafone is offering a fibre service right off the bat, throwing in a free router, slashing the price by half for the first 12 months and promoting its Easy Switching service – showing awareness that one of the biggest barriers to switching is the fear of being left without any internet at home. But although its pricing is competitive, it’s not the cheapest and for now, at least, its service is not widely available.”
For more information visit www.uswitch.com or call 0800 093 0607
Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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