Commenting on the launch of the Huawei Mate S, Ernest Doku, telecoms expert at Uswitch.com, comments: “It’s exciting to see a manufacturer steal a march on Apple with Force Touch technology but the key to its success lies in how it applies this innovation.
“Giving users access to different features and functions depending on how much pressure they apply to the display opens up a wealth of new user interactions – but it’s up to the people to decide whether Force Touch will usher in a whole new way to use our smartphones or remains simply a gimmick.
“Touchscreens have to be intuitive, and the launch of the Mate S, with the new iPhones to follow, could well herald the next generation screen.”
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Charlotte Nunes
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Email: charlotte.nunes@uswitch.com
Twitter: @uswitchPR
It’s all about “U”!
Thank you for indulging us over the last 20 years by using a small ‘u’ and a big ‘S’ when writing about our brand in your articles.
We are delighted to let you know that you are now off the hook - it’s big U’s all the way (and small s’s) as we undertake our biggest ever rebrand - so let your autocorrect go wild!
Uswitch is the UK’s top comparison website for home services switching. Launched in September 2000, we help consumers save money on their gas, electricity, broadband, mobile, TV, and financial services products and get more of what matters to them. Last year we saved consumers over £373 million on their energy bills alone.
Uswitch is part of RVU, a new business that also owns Money.co.uk and Bankrate.
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